Wix Online Store Review Worth Your Time and Money?
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Most people know Wix as a website builder.
And in fact, we were quite impressed by the site builder’s visual strengths and ability to create a professional and modern looking website.
Now, imagine you could sell your t-shirts, custom-made furniture, digital products like music and ebooks, or even subscription boxes, directly through your website. Wouldn’t that be handy?
But physical and digital products are only one part. In addition, it's possible to sell services. For example, a photographer can offer photo shoots online. Or a consultant can allow clients to book and pay for consultations directly online.
“Wix eCommerce” makes all this possible!
Wix now powers more than 700,000 stores, having added around 200,000 in 2020 alone. (You can see a few examples of real Wix sites in our list here.)
But is it also a sensible choice for you? Let's see how Wix eCommerce works, and for what type of ecommerce business it makes sense.
How do I open a Wix online store?
The best way is to start with the free plan. It doesn’t cost a penny, and even better, you don’t have to install any software on your computer. Everything runs directly in your browser, so you don’t need any technical skills. Whether you are a beginner or tech-savvy user: it doesn’t matter! Wix eCommerce is meant for small to mid-sized stores.
You can either choose a free template and customize it yourself with the Wix drag-and-drop editor, or build your site with Artificial Design Intelligence (ADI). Wix ADI allows you to answer a few questions about your business type and design preferences and it builds the site for you in a matter of minutes, with placeholder images and content included.
It's now also possible to sell via Facebook and Instagram. Once connected, your visitors can tap your photos to purchase the item in your Wix store. Other sales channels that you can connect to include eBay and Amazon.com (plus a whole lot more if you use the Multiorders app).
Even though you can’t sell anything with the free version yet, you can play with the store settings and get a feel for the platform. Typically, you would pick an eye-catching ecommerce template and start adding your products. You can add as many products as you want.
Next, jump to the store settings to check out your tax and shipping rates. There you decide who can order your articles. If you are a merchant from the US, you might even offer real-time shipping rates. Thanks to the free Avalara app you can get automatic sales tax and VAT calculations - worldwide!
Wix eCommerce provides three payment options for your customers: credit card, PayPal and offline payments like cash or money transfer. They don’t charge any additional transaction fees like other online store builders sometimes do. In order to see if everything works correctly, you can make a test purchase.
How much is Wix eCommerce then?
Wix eCommerce starts at $27 per month for their Core plan. Their Business plan has the exact same online store features, but includes extras such as automated sales taxes, advanced shipping options, and the ability to sell in multiple currencies.
So when you like what you have seen in the free version, you basically pick the dedicated eCommerce plan, and you are all set to start selling. You don’t have to begin from scratch again. No bad surprises here!
Wix App Market: the Sky’s the limit!
If you’re looking for a feature that you can’t find in the editor, you should check out Wix’s App Market. There you will find apps to enhance your ecommerce store with useful features like live chat, a telephone call button, or the ability to connect the shop with an external accounting and invoicing solution. (Note that you can also use Wix’s own invoicing solution, Wix Invoices, to automatically create invoices whenever an order is made).
Very interesting is the Member Login App. This will add a login function to your store. Thanks to it, users can reuse their account when they come back and want to see their order history, as well as save credit card information for future purchases.
- See Wix eCommerce in action
- Our Wix review
Wix Online Store Screenshots
Wix Ecommerce Pricing
Accept online and offline payments. No sales fee. Works for physical and digital products, and selling services and subscriptions. Sell up to 50,000 items.
For online stores with advanced ecommerce features (e.g. tax calculator, dropshipping, etc). Includes email campaigns.
Wix Business Elite
Includes all that you get on Business plan. Additionally, you can implement a loyalty program, access fast VIP support, and get unlimited storage. Includes custom ecommerce reports. Additionally, you get fast VIP support and more storage. Includes custom ecommerce reports.
Monthly prices for 1-year contracts; Domain included in selected packages. Check out our detailed Wix pricing guide.
Tip: Save 10% using discount code “TOOLTESTER10!”. Applies to monthly and yearly plans.
Wix Ecommerce Pros & Cons
Wix eCommerce provides one of the most affordable online store solutions in the market.
Ease of use
Wix eCommerce is as simple to use as the rest of the website builder. Beginners can set up their online store very fast.
Physical & digital goods
You can not only sell physical and digital goods but also services.
No sales fees
Wix doesn’t charge any commission.
Real time shipping calculator
If you are a merchant from the US (or Brazil), you might be able to provide real-time shipping via USPS.
Rating Details Wix Store
Wix Ecommerce: Our Conclusion
Wix’s eCommerce plan lets you easily sell t-shirts, mugs or your paintings. New products can be highlighted with an eye-catching ribbon. But that’s not all: their new feature for digital products takes care of the entire sales process for you as these orders will be sent automatically to your customer. Wix doesn’t charge any extra commission for this.
SEO settings are essential for an online store to get found in Google. Wix does a stellar job here. Every product page allows you to have an individual title, description, and URL-name.
There are also two great features that we haven’t talked about yet: Wix’s online store mobile app and its Email Marketing tool. The former will allow you to edit and manage your online store via your mobile phone. For instance, you can add new products or check your customer’s order status.
The neat integration of Wix Email Marketing (and 200 free emails per month) makes it possible to promote your products from your product pages. This means it’ll insert your product info directly into an email. You just need to modify it as you wish and hit the send button. That makes promoting really easy.
The only real downside is that Wix isn’t really suitable for very large stores as the site’s navigation is limited to one sub-level and can be limiting as your store is growing. While technically there is a product limit of 50,000 items, we think this would stretch the capacity of most Wix websites.
We’d also love to see it work better for international stores. While it’s definitely a bonus that you can now create URLs for different languages using subdirectories and subdomains (something you couldn’t do in the past), it’s still not a perfect system as you can’t edit page slugs for different languages (e.g. /about, /blog). The multicurrency feature, which displays prices in different currencies but doesn’t actually impact final sale price, also feels a little gimmicky.
Other than that Wix eCommerce offers an excellent product, at a very reasonable price.
Is Wix’s Online Store the right choice for you?
- Recommended If
- Not Recommended If
You are looking for an easy way to sell online
You want to sell physical and digital goods
You want a great looking online store
You need personal logins for your customers
Wix Ecommerce Examples
Zelie for She
This LA-based label specializes in fashion for plus-sized women. The whimsical, vintage-style imagery of the homepage looks like it’s been lifted straight out of a fashion magazine, and highlights the designer’s bold, unique style.
The Cloth Shop
This vintage-style fabric retailer has a physical store in London that’s complemented by this Wix-hosted online store. The website uses product galleries, site search functionality and customer logins.
Black Sheep Bikes
This Colorado-based bike store is using Wix Ecommerce for their online store. It relies on striking visuals, animations, and a predominantly single-page layout to shine the spotlight on its hero product.
Wix Stores User ReviewsRead More
It depends on your contract term. You can opt for a monthly up to 3-year subscription. The cheapest option would be $19/month. You’ll find more information in our detailed Wix pricing comparison.
Both are great online store solutions. However, we see Wix more in the small online store sector whereas Shopify is a great solution for scalable online stores.
Wix Online Stores Alternatives
If you are actually looking for an ecommerce powerhouse that scales as you grow, you should take some time comparing the key differences between Wix vs Shopify here. Shopify is geared towards much larger stores than Wix.
And if you like the look of Shopify and BigCommerce but are unsure which one to choose, checkout the differences between Shopify and BigCommerce here.
We keep our content up to date
28 Aug 2023 - Pricing updates
10 Feb 2021 - Updates to multilingual URL structures
05 Nov 2021 - Live chat support now available
28 Dec 2020 - A few minor updates
26 Sep 2020 - Pricing structure changed
14 Jul 2020 - A few smaller updates
05 Jun 2020 - Updated Wix Ecommerce video review
07 Jan 2020 - Dropshipping is now available.
22 Aug 2019 - Automatic tax rate calculations available.
31 Jul 2019 - Wix Payments added.
26 Apr 2019 - Updated video review with new features including Members' Area
07 Apr 2018 – Customer Login App and real-time shipping for US available
02 Feb 2018 – Videos are now available in product descriptions.
28 Sep 2017 – Product imports and exports are possible now.
28 Jun 2017 – Review update: digital downloads available.
03 Feb 2017 – SSL added
22 Nov 2016 – Pricing update
20 Apr 2016 – Remark on Wix Invoices added.
12 Aug 2015 – Updated review (new editor)
26 Nov 2014 – Tax settings added
04 Nov 2014 – Added video review
16 Oct 2014 – Initial review of Wix’ Online Store
THE BEHIND THE SCENES OF THIS REVIEW
This article has been written and researched following a precise methodology.Our methodology